Premium botanical retail with a distinct consumer identity
A focused, brand-led store for premium artificial plants, trees, flowers and planters — where the presentation carries the price, and a clean structure moves shoppers from browse to checkout without friction. Coreframe designed and built the store on Shopify.
A premium brand needs a premium experience, not a bigger catalogue
Where a large retailer wins on range, a premium brand wins on identity and presentation. The job here was the opposite of "add more products": a focused, considered store where the look supports the price, the collections guide the eye, and buying is direct and simple. The experience has to feel like the brand from the first scroll to the checkout.
Brand-led, and built to convert
A Shopify store where merchandising and structure serve one goal — present premium products well and make them easy to buy.
- Brand-led merchandising across plants, trees, flowers and planters
- Structured collections that guide discovery rather than overwhelm
- A clean, direct conversion path from product to checkout
- Shopify development tuned to the brand's identity
- Technical SEO so a focused range still earns its search visibility
A focused catalogue, premium end to end
Not the biggest range — the right one, merchandised well and priced with confidence.
A focused store is faster to run and easier to buy from
A tighter, well-merchandised catalogue is less to maintain and more to convert — the brand spends its time on presentation, not on wrangling thousands of records.
Presentation carries the price
Brand-led merchandising lets premium products justify premium pricing — the store looks and feels the part rather than competing on being the cheapest.
A short path to checkout
Structured collections and a clean conversion path keep shoppers moving from browse to buy, with fewer steps between wanting a product and owning it.
Less to maintain
A focused range is far quicker to keep accurate and merchandise well than a sprawling catalogue — time goes into the brand, not into record-keeping.
Inside the build
Screens from the live platform.
A brand people trust enough to pay more for.
Premium presentation, structured collections and a clean route to checkout — built around the identity, not a template.