Large-catalogue retail across products, collections and international markets
A large artificial-plant store where retail shoppers, trade buyers and hospitality customers all shop one catalogue — organised by category and height, sold across the UK and Europe, and kept navigable as the range grows. Coreframe designed and built the store on Shopify.
Keep a big, growing catalogue easy to shop
A large artificial-plant range is only an asset if customers can find the right piece quickly — the right tree for a corner, the right height for a hallway, the right planter to match. As the catalogue grows and sells into more countries, the risk is a store that becomes a maze and product data that drifts out of step across categories and markets. Leaf needed navigation and structure that scaled with the range.
Structure that scales with the range
A Shopify store built around how people actually shop for plants — by type, by height and by room — with one product structure feeding every market.
- Collection-led navigation across flowers, trees, plants, planters and commercial ranges
- Height-based filtering (under 50cm through 150cm+) for fast selection
- Product architecture and variants held as one governed source
- International market selection with localised currency across the UK and Europe
- Dedicated commercial, trade and hospitality (salons, spas & hotels) routes
- Technical SEO and merchandising built into the category structure
One catalogue, many ways to shop it
A single product structure supports retail, trade and hospitality buyers, in the UK and across Europe.
Shoppers find it faster; the catalogue is managed once
The value is on both sides of the sale — customers reach the right product in fewer clicks, and the team maintains one catalogue instead of many.
Faster to the right product
Shopping by category and height means a customer narrows a large range to the right piece in a few taps — fewer dead ends, fewer bounces, more baskets that complete.
Managed once, sold everywhere
One governed product structure feeds retail, trade, hospitality and markets across the UK and Europe — so a change is made once, not re-keyed per channel or country.
Built to be found
A clean category structure with technical SEO gives a large catalogue the indexable pages it needs to earn organic traffic, rather than hiding stock behind search.
Inside the build
Screens from the live platform.
A big catalogue should feel small to shop.
Structure, navigation and product data built so customers find what they want and the team maintains one source of truth.