A gated wholesale catalogue built for trade purchasing
A business-only platform where garden centres, shops and restaurants register for a trade account, see wholesale pricing, and place bulk orders across a catalogue of 1,096 products — with the buying rules enforced automatically. Coreframe designed and built the store on Shopify.
A wholesale operation that runs itself, not off the phone
Trade selling has rules that retail does not: prices must stay hidden from the public, only approved businesses can buy, and orders have to clear minimums before they are worth fulfilling. Handle that by phone and email and it eats the day. Leaf Design needed a self-serve platform where a large catalogue, trade pricing and the ordering rules all worked without a person policing every order.
A trade catalogue with the rules built in
A gated trade platform that shows the public nothing but the range, and shows registered traders their prices and terms.
- Trade-account gating — prices hidden until a business logs in
- A catalogue of 1,096 products across categories and subcategories
- Wholesale pricing shown only to approved accounts
- Ex-VAT trade pricing shown only after login, with VAT applied at checkout
- Bulk purchasing structured for garden centres, shops and restaurants
- Category architecture from 25cm pieces to 160cm installations and green walls
Over a thousand products, one governed catalogue
A catalogue this size only works for buyers if it is organised — categories, subcategories and sizes that let a trade customer find and reorder fast.
Buyers self-serve; the rules enforce themselves
The saving is in the orders that no longer need a person. Trade customers place their own orders at their own prices, and the platform holds the line on minimums and delivery.
Off the phone
- Prices quoted by phone and email, order by order
- No enforced minimums, so small orders cost more than they return
- No way to show trade prices without showing everyone
- Reordering means starting the conversation again
Self-serve
- Approved traders order themselves, at their agreed prices
- Ex-VAT trade pricing applied automatically, with VAT added at checkout
- Pricing stays behind the login, invisible to the public
- Reordering is a few clicks from the account
Inside the build
Screens from the live trade platform.
Sell to the trade without selling your day to the phone.
Gated pricing, trade accounts, order rules and a large catalogue — structured so buyers serve themselves and the rules never slip.